JUUSmedia

Visa ‘Life Flows Better’ Campaign Takes You to the World Cup.

// February 16th, 2010 // View Comments // Advertising, Inspiration

Visa has launched a campaign to celebrate its sponsorship of the FIFA World Cup. Using the ‘life flows better’ strapline an obviously unfit man makes his way through various locations around the world and progresses to score a goal at what I can assume is the World Cup.

It’s been a very clever campaign so far, great soundtracks with a nice sense of freedom and this advert looks to continue that trend.

Also wanted to post a couple of the other Visa adverts from this campaign.

- Jason

adidas Originals – Star Wars Collection

// January 22nd, 2010 // View Comments // Advertising, Inspiration

Star Wars never gets old for me as I grew up watching all the originals many many times and a new advertising campaign by adidas is making sure that Star Wars will be around for a while longer with a new collection of shoes and apparel completely inspired by the films. The advert is brilliantly made and with the obvious inclusion of many of adidas’ celebrity stars it brings a contemporary feel to the Star Wars image. An awesome remixed song to boot!

Also posted up a selected few items that I’d have on my wishlist:

adidas X-Wing

adidas Luke

adida atat

adidas saga

The pieces begin to hit all adidas Originals stores and other select retailers in January 2010 while a closer look into the lineup will soon be made available.

Nolan’s Cheddar Commercial

// January 22nd, 2010 // View Comments // Advertising

I have to say this advert completely had me, I got totally sucked in. The only thing I’d add is a quick cut to a cat watching the whole thing.

- Jason

Plane Stupid group aim to shock with new ad campaign.

// November 24th, 2009 // View Comments // Advertising

From Brand Republic:

LONDON – Danny Kleinman has directed a hard-hitting new cinema ad for the anti-aviation expansion group Plane Stupid, featuring dead polar bears falling from the sky past high-rise buildings.

The spot, created by Mother, aims to raise awareness of the carbon emissions associated with short-haul flights.

Opening on what at first appear to be unidentified objects descending from the heavens, the shot zooms in to reveal that the objects are in fact dead polar bears plummeting to the ground as a plane is heard overhead.

The 50-second ad ends by equating the 400kg of greenhouse gases produced per passenger on the average European flight to the weight of an adult polar bear.

Adverts like these are becoming more common which leads me to wonder if we are not actually shocking an audience anymore but desensitizing.

- Jason