Hi there! You've reached the web environment of Jason Stanley, a graphic designer working in the UK.
// February 16th, 2010 // View Comments // Advertising, Inspiration
Visa has launched a campaign to celebrate its sponsorship of the FIFA World Cup. Using the ‘life flows better’ strapline an obviously unfit man makes his way through various locations around the world and progresses to score a goal at what I can assume is the World Cup.
// February 8th, 2010 // View Comments // Inspiration, Photograhy
When I first started this site almost a year ago the platform I’d use primarily to show off my work (and others) was DeviantArt. There’s a huge community and a fantastically diverse gallery displaying thousands of works of art from users around the world. Unfortunately I’ve never really felt apart of that collective group of artists and I suppose you could say that for me, DeviantArt felt ‘too big’.
// January 22nd, 2010 // View Comments // Advertising, Inspiration
Star Wars never gets old for me as I grew up watching all the originals many many times and a new advertising campaign by adidas is making sure that Star Wars will be around for a while longer with a new collection of shoes and apparel completely inspired by the films. The advert is brilliantly made and with the obvious inclusion of many of adidas’ celebrity stars it brings a contemporary feel to the Star Wars image. An awesome remixed song to boot!
Also posted up a selected few items that I’d have on my wishlist:
adidas X-Wing
adidas Luke
adida atat
adidas saga
The pieces begin to hit all adidas Originals stores and other select retailers in January 2010 while a closer look into the lineup will soon be made available.
// November 13th, 2009 // View Comments // Inspiration
Advertising campaigns can be tricky things. I think there are a few avenues you can pursue in which to get your brand/product out there for the general consumer, effective in different ways.
A common strategy (especially with television advertising) can be aggressive with your promotion. Car insurance adverts and claims adverts tend to do these the most with intrusive memorable phrases or songs that will stick in your head for the rest of the day. This spreads word of mouth and if its ‘catchy’ enough it may become viral. An advertising dream for the internet age!
I apologise for this by the way.
Another style that I believe can be far more rewarding is the interactive advertising campaign. One that involves the public and forces them into direct contact with a brand. Usually it can be a very simple idea engaging the viewers curiosity.
A few examples can be shown here:
Pedigree using a touchscreen method of interaction.
Realisation that you've been involved in the advert.
Another way of involving the person indirectly through advertising. This advert in particular has become a viral success.
Coca-Cola have started a new campaign in France to advertise their new ‘grip bottle’. Info from Direct Daily:
Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip. People literally hooked to the campaign.
Click to view larger image
I love how it captures the attention of the people at the bus stop. It forces the user to get involved with the advert but in an interestingly unique manner.
Have you seen any interesting ‘interactive’ advertising and how did it get you involved?
- Jason
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